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'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry'
David Dingle, Commercial and Corporate Director P&O Cruises
* The first overall study of the industry
* Looks at the practical aspects but is underpinned by theory
* Focuses on sociological aspects to explain the current growth
Cruises are traditionally thought of as luxury holidays for the pampered few but 'The Development and Growth of the Cruise Industry' exposes the myth and gives readers an understanding of their importance in the travel market. The book covers the various types of cruises (fly cruising, cruise & stay, special interest cruises for example), the types of ships (design to green issues) and the motivation of passengers (quality versus price). It takes a forward looking approach assessing trends, past 2000 with the probable polarisation of the market, its growth prospects and potential limiting factors.
Contents:
Cruising in context; A history of cruising; Market aspects; Cruising areas; Design philosophies; The economics of cruising; Anatomy of a cruise; The ecology of cruising; Niche cruising; The future.
This book is ideal for 2nd and 3rd year Tourism Undergraduates, HNC, BTEC and HND Travel and Tourism Students. As one of the first academic books on the subject it will also give tourism practitioners a real understanding of the issues and practicalities involved.
Roger Cartwright is the Deputy Head of the Faculty of Business Management and Computing, Perth College (a member of the University of the Highlands Project), Scotland.
Carolyn Baird is the Head of the School of Tourism and Hospitality, Perth College (a member of the University of the Highlands Project), Scotland.
The first overall study of the industry
Look at the practical aspects underpinned by theory
Focuses on sociological aspects to explain the current growth
- Sales Rank: #5114171 in Books
- Brand: Brand: Butterworth-Heinemann
- Published on: 1999-11-22
- Original language: English
- Number of items: 1
- Dimensions: .73" h x 6.16" w x 9.10" l,
- Binding: Hardcover
- 303 pages
- Used Book in Good Condition
Review
'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry.'
David Dingle
Commercial and Corporate Development Director P&O Cruises
Most helpful customer reviews
0 of 0 people found the following review helpful.
rA comprehensive overview of the cruise industry? Certainly not ...
By Hanseat1987
A comprehensive overview of the cruise industry? Certainly not. The book comes in a disguise of a Research but a closer look reveals that it does not fullfil its expectations. In my opinion it is an overview for travel agent employees and cruise staff, definitely not a university research book. Some examples of the hair-raising inaccuracies and mistakes: Norway was rebuilt as a diesel-driven ship (p.51 and 172). Lloyd Werft in Bremerhaven never replaced the engines. Milller (2009) quotes in his book SS France / Norway (by the way SS Norway means Steamship!) Norway`s captain in 1995 "The main engines were still the same from the 1979/80 conversion; p. 60). I am a resident of Bremerhaven and have all the newspaper articles of Norway`s visit in the shipyard in the 80s and 90s. No mentioning of any changes in the engine room. That took place with QE2 from summer 1986 to April 1987 (I witnessed the conversion in my home town). More mistakes? Let's go ahead: the Berlin runs in a show named "Traumshiffe". What should that be "Dremschipps"? It's "Traumschiff"! And the company is not Deilmann Reederie, but "Reederei" (p. 38); terrorism took place on Achille Lauro in 1885 (it was in 1985; p. 186), Arandora Star mutates into "Andorra Star" (p. 26), Canberra took place in a new Falkland War in 1972 (a brainchild by Cartwright?, p. 187), Oriana was built at Myer Weft (Fort Myers?), instead of Meyer Werft (pp. 193, 196), and the shipyard has shifted to an obscure town of Pappenburg (it's Papenburg, Pappe means cardboard in German). Let's stop this endless list here. It should illustrate where the book belongs: on the coffee table, not on a scholar's bookshelf!
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