Wednesday, March 7, 2012

[O543.Ebook] PDF Download OSHA Inspections: Preparation and Response, 11th Printing, by Rick Kaletsky

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OSHA Inspections: Preparation and Response, 11th Printing, by Rick Kaletsky

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OSHA Inspections: Preparation and Response, 11th Printing, by Rick Kaletsky

Learn from a former OSHA inspector how to: Develop and implement an effective safety program that complies with OSHA standards; Proactively prepare for an inspection; and Respond in the event of a citation.

OSHA Inspections: Preparation and Response, designed as a reference guide for the safety professional, is divided into two parts: Preparing for OSHA and Responding to OSHA.

Part 1, Preparing for OSHA, provides an overview of safety issues that must be addressed prior to any compliance inspection. These include preventive maintenance, safety committees, discipline and accident investigations. Rather than just review the processes involved, advice is given on how to creatively use these tools for safety and as preparation for inspection.

Part 2, Responding to OSHA, gets to the heart of the matter, discussing the compliance officer and safety professional s role in meeting, greeting and accompanying on an inspection of the premises.

A must-have book regarding employer rights and responsibilities in dealing with what some might perceive as an adversarial OSHA.

  • Sales Rank: #3108825 in Books
  • Published on: 2010-12-06
  • Number of items: 1
  • Binding: Hardcover
  • 451 pages

Review
Kaletsky has put together an easy-to-read, step-by-step guide, useful as a teaching/learning tool, and as a reference book, for those with professional responsibilities. This is a comprehensive book delivering more than expected. --Dr. Mark A. Friend, CSP

Rick Kaletsky's book is comprehensive, detailed and "real world." It should be part of every safety professional's reference shelf, especially those who have responsibility for OSHA compliance. --Paul Gillis, CSP

Rick Kaletsky's book is comprehensive, detailed and "real world." It should be part of every safety professional's reference shelf, especially those who have responsibility for OSHA compliance. --Paul Gillis, CSP

Rick Kaletsky's book is comprehensive, detailed and "real world." It should be part of every safety professional's reference shelf, especially those who have responsibility for OSHA compliance. --Paul Gillis, CSP

Rick Kaletsky's book is comprehensive, detailed and "real world." It should be part of every safety professional's reference shelf, especially those who have responsibility for OSHA compliance. --Paul Gillis, CSP

Rick Kaletsky's book is comprehensive, detailed and "real world." It should be part of every safety professional's reference shelf, especially those who have responsibility for OSHA compliance. --Paul Gillis, CSP

Rick Kaletsky's book is comprehensive, detailed and "real world." It should be part of every safety professional's reference shelf, especially those who have responsibility for OSHA compliance. --Paul Gillis, CSP

From the Author
Please note that my book is now in its 6th printing. It has been updated and enhanced for 2002 ("UPDATED FOR 2002" appears within a circle on the cover). I have, as with each successive printing, added clarifications, fresh problem-solving ideas (often creative and non-traditional) and new information. I have made some sections easier to read. You'll be surprised by the many humorous passages, which are included to help cut through the density of material and to give a "real world" perspective.

The appendices have been improved quite a bit, including re the self-inspection checklist, addresses, phone numbers, and internet info. Even the foreword (by Alan McMillan, President of the National Safety Council, and former OSHA Regional Administrator) has been updated. As a matter of interest, many companies have purchased multiple copies of the book, in some cases providing one to their safety committee. Thank you-- the prospective buyer-- for your interest. I offer a special thanks to those who purchased an earlier printing, and to the ASSE, AIHA, and other reviewers (organizations, publications and individuals) who have been so kind. I hope that you have a safe and healthful day, and that you find my book to be helpful and interesting!

Respectfully, Rick Kaletsky (author)

From the Back Cover
LET AN OSHA INSIDER TAKE THE UNCERTAINTY OUT OF AN OSHA INSPECTION

Now for the first time, you can view your facility through the eyes of an OSHA compliance office before the inspection begins.

Twenty-year OSHA veteran Rick Kaletsky helps take the guesswork out of dealing with the Agency in this definitive guide to the entire OSHA process. He shows you exactly how to develop and implement an effective occupational safety and health program that fully complies with OSHA standards, how to proactively prepare for a work site inspection, and how to respond in the event of a citation.

Filled with useful information and insight that only an OSHA insider could provide--plus an extensive self-inspection checklist and useful lists of contacts for health and safety-related information--the book offers practical, in-depth coverage of the key issues. You'll find detailed guidance for conducting your own site inspection--conversing with OSHA compliance officers. . .recordkeeping and recording. . .formulating an OSHA Visit Action Plan. . .investigating accidents. . .citation remedies. . .defenses to citations. . .negotiating strategies. . .and much more.

Whether you're a safety professional, loss prevention specialist, attorney, or manager, this indispensable guide is all you'll need to minimize your company's legal liability, financial exposure, risk, and loss, as well as to maintain a safer and more healthful work environment.

Most helpful customer reviews

3 of 3 people found the following review helpful.
How can a book on OSHA be interesting?
By L. N. "Mac" McIlmoil, CAE
I wouldn't have thought reading about OSHA, or any government regularity program, could be made palatable. Mr. Kaletsky proved me wrong. He uses anecdotes and humor to give the reader clear descriptions of his topics.
The book is more practical than academic. It is a tool that can be used rather than a title to leave on a shelf to impress an OSHA inspector. It makes you think safety rather than just regulations.
I highly recommend the book.

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Saturday, March 3, 2012

[J749.Ebook] Download Focus on IELTs (Student Book and iTest CD-ROM Pack), by Sue O'Connell

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Focus on IELTs (Student Book and iTest CD-ROM Pack), by Sue O'Connell

Focus on IELTS New edition with iTests CD-ROM keeps its popular topic based approach plus new material aimed at helping students succeed in their future studies. Thorough exam skills training and graded practice helps students pass the exam. This new edition includes: *50% more language and vocabulary input * completely new units * New texts and lead in activities * Exam tips 4 new academic strands (10 Academic Style Sections, 10 Academic Vocabulary Sections, 5 Reflective Learning Sections, 5 Critical Thinking Sections) The iTests CD-ROM offers students timed, realistic exam practice using the same format and question types as the real exam.

  • Sales Rank: #503626 in Books
  • Published on: 2010-12-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.54" h x .51" w x 8.52" l, 1.45 pounds
  • Binding: Paperback
  • 264 pages
Features
  • New Academic Vocabulary sections and the all-important Academic Word List
  • New Academic Style sections focusing on academic English and develop students' ability to achieve appropriate formal style
  • Additional exam practice is available with the interactive iTests on the CD-ROM.

About the Author
Sue O'Connell has worked as a teacher and teacher trainer in Greece, Portugal and Hong Kong as well as the UK. She has been associated with the Cambridge main suite exams for many years, initially as an item writer and examiner, and later as a member of the Working Party which developed the CAE exam. More recently, she has taught and examined candidates for the IELTS tests. Sue is the author of the Focus series for Longman, to which Focus on IELTS is the latest edition, and also of Cambridge First Certificate Listening and Speaking Skills (CUP).

Most helpful customer reviews

2 of 3 people found the following review helpful.
Average text for low-level students
By Harlan D. Whatley
I teach at a small college in China, so this is a good text for the level of my students. The exercises are good but you are forced to purchase the Class CD for an additional $60, making this a very expensive textbook.

0 of 0 people found the following review helpful.
nice
By Seung Hyeon
There was just a little bit writing at the front of the book.
For me, nothing was problem. Thank you.

0 of 0 people found the following review helpful.
One Star
By savas bozkurt
This is horrible confusing book, I don't recommend anyone to get this book to prep ielts.

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Thursday, March 1, 2012

[L676.Ebook] PDF Download Mediterranean: A Cultural Landscape, by Predrag Matvejevic

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Mediterranean: A Cultural Landscape, by Predrag Matvejevic

Predrag Matvejevic's writing glints and eddies as if subject to the same winds and currents that stir his Mediterranean. "Crickets often crop up in accounts of Mediterranean moods," we read. "The sound or possibly song of the cricket does not disturb insomnia—I know from experience—on summer nights when waking is easier than sleeping and the spirits keep watch and almost seem to merge over the Mediterranean." In the space of a few pages we encounter knots, ballast, voyages, swimming, diving, shipwrecks, burial at sea, sponge and coral gathering, rivers, and the distribution of olive, fig, and agave. The author has stories to tell about each topic and freely mingles the observations and discoveries of fellow travelers, ancient and contemporary, with his own, creating a powerful narrative tide.

The book is divided into three sections: "Breviary," "Maps," and "Glossary." "Breviary" catalogs the sights, smells, sounds, and features common to the many peoples who share the Mediterranean—Jews, Arabs, Copts, Berbers, Turks, Syrians, Greeks, Romans (and Italians), Spaniards (and Catalonians), the French, Dalmatians, Albanians, Bulgarians, Romanians, even Russians. "Maps" retraces the same itinerary through documents up to the seventeenth century that represent the Mediterranean; "Glossary" deals with linguistic diversity and history. The brilliant variety of details and the verve with which they are conveyed will appeal to active and armchair travelers alike.

With this portrait of a place and its civilizations, Matvejevic joins a cohort of writers that includes Claudio Magris (Danube), Angelo Maria Ripellino (Magic Prague), and Neal Ascherson (Black Sea)—authors who have created a literary genre all their own, at once personal and objective, imaginative and erudite. Although, as Matvejevic says, "we do not discover the sea ourselves, nor do we view it exclusively through our own eyes," this Mediterranean is joyously his, and it becomes ours as well.

  • Sales Rank: #2215574 in Books
  • Published on: 1999-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .82" h x 6.85" w x 8.28" l,
  • Binding: Hardcover
  • 218 pages

Review
"...there is something irresistible about Matvejevic's pointillist picture..." -- New Republic

"Neither exclusively narrative history nor strictly economic analysis, neither sociological interpretation nor literary explication alone, Matvejevic's scholarly encyclopedia of all things Mediterranean is all of these and more." -- Dallas Morning News

"Not a work of scholarship or a travelogue in any current sense; it is associative and impressionistic in the manner of a medieval text-an effect reinforced by the physical qualities of this elegant edition, with its duotone illustrations..." -- New York Times Book Review

Language Notes
Text: English
Original Language: Serbo-Croation

About the Author
Predrag Matvejevic was born in Mostar, Herzegovina, not far from the Mediterranean. A leading European public intellectual and writer, he has taught at the Universities of Zagreb and Paris (the Sorbonne) and is now Professor of Slavic Studies and East-Central Europe at the University of Rome (La Sapienza). Michael Henry Heim, Professor of Slavic Languages and Literatures at the University of California, Los Angeles, is the award-winning translator of books from Russian, Czech, Croat, Serb, Hungarian, German, and French, by authors including Kundera, Hrabal, Kis, Esterh�zy, Konr�d, and Enszensberger.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Poetry on the shores of the dark-wine sea
By Amore Roberto
For a few years "Mediterranean. A Cultural Landscape" has been one of the most popular book here in Europe. One of the most cited and the most praised.

There are wonderful travel related books about the Mediterranean.

Besides the many famous, I remember with gratitude the excellent "Mediterranean. Portrait of a Sea" by Ernle Bradford, possibly the best book ever written on this argument - and the most evocative, true poetry in prose, "On a Voiceless Shore - Byron in Greece" by Stephen Minta with the priceless metaphor that begins: "There is a frontier in Europe, marked on few maps.... It runs eastward from Galicia in northwester Spain, turns south ..., ...takes a fringe in coastal France...then runs down the coast of old Yugoslavia into Albania and Greece. This is that marks the northern limits of the olive tree..."

What about this book?

Did I enjoy the work of Matvejevic? Well... actually I'm still asking myself the question.

And the answer is not easy.

I'd probably re-read with pleasure, yes, and I would recommend it to friends, yes.

Undeniably this is a book that stimulates imagination and has the ability to evoke, but...

But the "dish" is sometimes a bit too elaborate, descriptions most of the time a bit too synthetic to enjoy at leisure and also exposition is - possibly willingly (in the style of ancient Latin "saturae") - haphazard.

Like with an elaborate dish by nouvelle cuisine, here everything looks, smells and tastes good... you are captured by endless variations of colors and forms, but in the end you feel frustrated by scarcity and with a distressing sense of hunger.

Its main virtue consists in being a successful effort to evoke a world almost totally disappeared, stressing on the points of contact between the many peoples and cultures living on its shores (the Latin, Slav, Greek, Turkish, Jewish and Arabic) more than on the already over-stressed differences.

On the other hand, if you do not know already the background, it will be difficult to follow, perceive and appreciate the argument. Because most of the book is rotating on a endless variation of the same themes, presented under different points of view, and often in a most rarefied poetic dimension.

This happens specially in the first of the three parts in which the book is divided ("Breviary" - the other two are "Maps" and "Glossary") while in the other two this impression is less vivid.

Anyway most of the world here presented as still existing, was already totally vanished by the 1960s' and since then it has been transferred to the realm of mythical utopia, that blunders edges and fades true colors. But, of course, the evocative and poetic dimension is overwhelming.

What Matvejevic seems to ignore completely is the presence on its shores of the British (since at least 1704), as well as the fascination that our sea commanded since the XVIII century on German and Northern People (Goethe, Winkelmann, Byron, the British enclave in Florence... but what to say of the Russians in the Cote d'Azure?), a distinct aesthetic sensibility that greatly contributed to shape the poetic and sentimental image of our sea. And what about the chaotic multicultural cities of early XX century: Forster's and Kavafis' Alexandria, just to name one (but also Salonika, Istambul, Triest,...)?

This is possibly the greatest "sin" of this lay breviary.

8 of 12 people found the following review helpful.
Mediterranean: A Cultural Landscape
By Vasja Bratina
The book Mediterranean: A Cultural Landscape represents global, objective and unburdened approach to topics of our civilizaton's cradle. Namely the author managed to write about so complex and multiculturaly entwined subjects on a certain way that is acceptable to and appreciated by all mediterranean nations and religions and by all who are interested in overall hystorical and cultural development of this part of the world . The Matvejevic story about Mediterranean is far from being scientificaly cold and dull, as he is intertwining in it a lot of his own observations, which are witty, sparkling and deep at the same time. In the same sense his approach isn't sticking to cronological or geographical order, but wise comparing of different eras, cultures, civilizations, nations and religions of this "sea, surrounded by land". It is the book that unites. The medieval form of breviary, that the writer is using, is giving the treated topics some special nobleness that is emphasized by poetical language which is fluctuating like the Mediterranean sea.

1 of 1 people found the following review helpful.
Mediterranean: A Cultural Landscape
By Ego In SLO
Yeah...what those other guys said. I thought it was a great book. Don't forget your dictionary.

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Wednesday, February 29, 2012

[B444.Ebook] PDF Ebook The Tale of Jolly Robin, by Arthur Scott Bailey

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The Tale of Jolly Robin, by Arthur Scott Bailey

Arthur Scott Bailey was one of the most prolific and popular authors of kids books in the early 20th century. He wrote several dozen books, many of which are still read today.

  • Sales Rank: #894485 in Books
  • Published on: 2016-02-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .11" w x 6.00" l, .17 pounds
  • Binding: Paperback
  • 46 pages

About the Author
Arthur Scott Bailey was born in Vermont on November 15, 1877. He was an American writer, intellectual and author of more than forty children's books, including the famous “Tuck-Me-In Tales,” the “Sleepy-Time Tales,” and the “Slumber-Town Tales.” One of his most admirable qualities was the fact that he never used language that talked down to children; instead, he frequently used words beyond their average vocabulary in an effort to broaden their knowledge. Bailey was a graduate of Harvard. He died on October 17, 1949.

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8 of 8 people found the following review helpful.
My Son's Favorite Book Ever
By Carol Ann
My son, reading this book at age 6-1/2, absolutely loved this book.He's since read and loved more stories by Arthur Scott Bailey... but this was his favorite. Now at age 10, and many, many books later; if asked, my son will still list this as an all-time favorite. The Bailey stories combine cute, fun animal characters in stories that are sure to engage your child -- but better than that, Bailey combines these fictional characters and stories with real facts about animals, nature, and wildlife. A perfect choice for kids if you're looking for educational fiction. I recommend you go to [...] and print out all the ASB stories available.

4 of 4 people found the following review helpful.
A Jolly Good Time
By Pop Bop
Arthur Scott Bailey was particularly accomplished at incorporating nature facts and lore into his bedtime stories series, but was also happy to follow the tradition of wise owls, crafty foxes, and the like. You little reader will meet a delightful, clever and happy character here, but also learn a bit about robins.

Bailey wrote more than forty children's books between 1915 and 1929. This volume was published in 1917 as part of his series "Tuck-Me-In Tales". He was a contemporary of Thornton Burgess, who wrote between 1910 and the 1950's, and his style, themes and characters are very similar to those of Burgess. The Newark Evening News, as quoted in a Wikipedia article, described his work as follows: "Mr. Bailey centered all his plots in the animal, bird and insect worlds, weaving natural history into the stories in a way that won educator's approval without arousing the suspicions of his young readers. He made it a habit to never 'write down' to children and frequently used words beyond the average juvenile vocabulary, believing that youngsters respond to the stimulus of the unfamiliar." That description is exactly spot on for this book and for the other books that are Kindle freebies on the Amazon site; it looks like all 40 are available for download.

These books are cheerful, inventive and exciting. They do not minimize the dangers of the animal world. While the Burgess books, ("Old Mother West Wind", "Danny Meadow Mouse", and so on), are a bit mild and sentimental, the characters in Bailey's books can be grumpy and predatory, and will bite when aroused. That said, this is not "The Call of Wild", filled with violence and survival tales. Traditional virtues - honesty, reliability, loyalty, perseverance - are encouraged and rewarded. And the stories are generally peaceful and calm, as befits collections of bedtime stories.

So, if you would to sample an older, but not oldfashioned, set of tales for your littler listeners/readers, it seems that this volume or a similar volume, (just pick your favorite animal), might serve very well.

2 of 2 people found the following review helpful.
I really liked it, except for the ending
By girl, age 7
It was really funny at the beginning. But I didn't like the way Jolly's wife treated Jolly and Willie Whip Poor Will.

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Tuesday, February 28, 2012

[B210.Ebook] Download Recording Studio Design (Audio Engineering Society Presents), by Philip Newell

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Recording Studio Design (Audio Engineering Society Presents), by Philip Newell

Using straight-forward language and practical examples, Philip Newell covers the key principles of making a successful studio construction. In this third edition of Recording Studio Design, he gives you the skills you need to avoid disaster and create an efficient and effective acoustical environment to record and produce the fineset audio. Learn from Newell's years of experience as he provides great detail on the practical recording application in various acoustic environments, and explores complex issues, providing real-world solutions.

This new edition expands and develops on the topics from the previous editions, updating it for the digital age, so you have all the current information you need to build, adapt or update your recording studio.

�

  • Sales Rank: #415819 in Books
  • Published on: 2011-11-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.55" w x 7.50" l, 3.60 pounds
  • Binding: Paperback
  • 832 pages

Review

"Intended for recording professionals, this guide to the design of state of the art recording facilities provides detailed technical instruction on the creation and optimization of all facets of the modern studio. Beginning with a discussion of general acoustics and sound principles, the work covers topics such as neutral room design, variable acoustics, control rooms, studio monitoring, power conditions and main supplies, and analogue audio interfacing. Chapters include numerous technical illustrations and photographs, and this third edition is fully updated to reflect current technologies in use in the recording industry."--Reference and Research Book News

From the Back Cover

Whether you are building a studio from the ground up or turning a space in to the perfect audio environment good studio design is essential for recording and producing top quality records. A detailed understanding of acoustics, psychoacoustics and electro acoustics coupled with their application to studio design is essential for designing, creating and maintaining a successful studio. The financial ramifications of a poorly planned and badly designed studio can be ruinous on your studios output, reputation and, ultimately, on it's successfulness.

Using straight forward language and practical examples Philip Newel covers the key principles to making a studio triumphant. Giving you the skills you need to avoid disaster but create an efficient and effective acoustical environment to record and produce amazing audio.

This new edition will expand and develop on topics from the previous edition, updating it for the digital age so you have all the information you need to build, adapt or update your recording studio.

* digital signal processing and room correction

* digital audio interfacing

* film and post production studios- multi channel surround formats

* methods of loudness measurement including digital

* wiring, microphone and machine room techniques

* a step by step guide on room adaptation- take a room from terrible to acceptable to excellent

About the Author
PHILIP NEWELL (Author) International consultant on acoustic design, former technical director of Virgin Records. Has over 30 years experience in the recording industry and has been involved in the design of over 200 studios, including the famous Manor and Townhouse Studios. He is also author of Project Studios, Recording Spaces and Studio Monitoring Design, all published by Focal Press.

Most helpful customer reviews

7 of 7 people found the following review helpful.
The Gold Standard
By Mad Dog
That's what this book is - the Gold Standard for high end studio design and construction. After you have read Rod Gervais' excellent book and a couple of Alton Everest books, have waded through the Sayers forum and Gearslutz, then come to Philip Newell's book to help tie the loose ends together. Many many options are discussed and you are given some expectations about what those options bring to the picture. For example, isolation techniques and the reduction of sound transmission those options provide. For example: control room design philosophy, how they are accomplished in design and what they bring acoustically when done right. Etc. Awesome resource!

5 of 5 people found the following review helpful.
The book!
By Goat
Get it. It may seem expensive but it is THE textbook on soundproofing, room acoustics and really really building a working sound studio

3 of 3 people found the following review helpful.
Excellent text, but Kindle version is glitchy
By J. Douglas Benson
Many of the diagrams are too small/low resolution to be read clearly. The glossary is mostly unreadable, with badly formatted overlapping columns of text, etc. Other than those two beefs, this is one of the most valuable references I've read. I learned quite a bit!

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Sunday, February 19, 2012

[S166.Ebook] PDF Download Anatomy and Physiology: Case Studies Workbook, by DUONG HON-VU Q., SOFFERMAN SCOTT, PATEL VIKASH, MERCEDES OCAN

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Anatomy and Physiology: Case Studies Workbook, by DUONG  HON-VU Q., SOFFERMAN  SCOTT, PATEL  VIKASH, MERCEDES OCAN

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Anatomy and Physiology: Case Studies Workbook, by DUONG  HON-VU Q., SOFFERMAN  SCOTT, PATEL  VIKASH, MERCEDES OCAN

  • Sales Rank: #1970167 in Books
  • Published on: 2015-06-15
  • Original language: English
  • Binding: Spiral-bound

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Go To Market Strategy, by Lawrence Friedman

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

� Which markets offer the best opportunities for profitable growth?

� What do my target customers need? How can I do a lot more business with them?

� What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

� Do I have the right product or solution? How can I create broader customer interest in my offerings?

� Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

  • Sales Rank: #282258 in Books
  • Brand: Hyperion EA
  • Published on: 2002-06-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .75" w x 6.14" l,
  • Binding: Hardcover
  • 310 pages
Features
  • Used Book in Good Condition

Review
Endorsements for 'Go To Market Strategy':

'Go To Market Strategy is one of the best books I have read about getting into any market. It is an extremely systematic and practical guide for choosing, entering and capturing markets. Do not develop your channel strategy until you've read this book.'- Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University

'Go To Market Strategy is another great book from Larry Friedman for hands-on business leaders. The book is filled with sage advice and common sense for connecting customers with products. It can really make a difference in your business results.' - Mark Templeton, Chief Executive Officer, Citrix Systems

'The implementation of a comprehensive, multi-channel go to market strategy is key for any company to achieve profitable growth. In this insightful book, Larry Friedman provides an excellent framework, supported by practical examples, which will help any executive develop a sound strategy.' - Sergio Giacoletto, Executive Vice President, Oracle Corporation

'This book will help you tap into the next real window of opportunity: go-to-market competitive advantage. Highly recommended.' - Mark Hildebrand, Chief Executive Officer, Crowe Chizek and Company, member Horwath International

'Go to Market Strategy is a burning bush of wisdom that gets the fundamentals of focus, discipline and execution neatly aligned. A must-read!" - Dale Moss,
Director of Sales Worldwide, British Airways

From the Publisher
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan – one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you’ll find all of the techniques and tools you need to answer today’s crucial go-to-market questions:

� Which markets offer the best opportunities for profitable growth?

� What do my target customers need? How can I do a lot more business with them?

� What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

� Do I have the right product or solution? How can I create broader customer interest in my offerings?

� Do I have a winning value proposition? What would make the ‘message’ more compelling – and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs – absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world’s top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

About the Author
Larry Friedman is CEO of The Sales Strategy Institute, an international go-to-market strategy and planning firm based outside Washington, DC.He is lead author of the best-seller The Channel Advantage (Butterworth-Heinemann, 1999) and co-author of the influential book, Getting Partnering Right (McGraw-Hill, 1996). Widely credited with establishing go-to-market strategy as a core focus of the corporate boardroom, Larry is recognized as a pioneer in the field of multi-channel integration and one of the world's leading experts on business partner channels. Over the past fifteen years, he has consulted to executives at a third of the Fortune 100, and has assisted in the negotiation of over 200 strategic alliances and partnerships on site in 21 countries. He is a sought-after guest speaker and lecturer throughout the US, Europe and Asia. Larry and his wife Kim reside in Reston, Virginia.Please visit www.ssiadvantage.com.

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19 of 20 people found the following review helpful.
Oustanding
By Jud Gershon
I agree completely with the other reviewers; this is a best-in-class book that will become a "classic" over time. While it is at the top of its game for its knowledge and insight, it also is an easy, laid back read. For at least five years, I've been hearing about Go To Market Strategies but no one has defined what it means yet, or tried to. When you see the cover of this book, you think "Of course. It is about time someone wrote this book". Once you go inside the covers, you will be pleased. The best endorsement I can give is that I am buying a copy for each of my 41 direct reports. Author Larry Friedman offers a clear and practical framework for going to market, which involves choosing the right markets, channels, products, customers, and value propositions to increase growth and profits. This approach is supported by scores of examples. The examples are of real companies with real problems, not the usual "In Search Of Excellence" best practice stories that are happy-face fairy tales for the most part. The whole book was well informed from cover to cover. The most important chapters were the Ten Commandments Of Going To Market, and Targeting The Right Markets, which is the soundest and best description of market evaluation and selection techniques anyplace. That chapter must be why the book got such a strong endorsement from Kotler, the Marketing Guru. If there is a weakness in this book, it is the chapter on products. While the discussion of product development as part of a market strategy overhaul is OK, the author's strength is in marketing and channels, not product development. On the other hand, he does have a few provocative things to say about product design. The author's reputation preceeding this book is as a channel strategist, and for the large parts of the book that concerns sales and marketing channels, he does not disappoint. It is brutally evident here that he knows more about channels and partner distribution than anyone else today, period. Go To Market Strategy is an Internet Mania Free Zone, with a sane and balanced view point on the role of the Internet in an overall marketing strategy. You will enjoy his description of the Pets.com debacle. I almost fell out of my chair laughing at his irreverent(and dead-accurate) analysis of why Pets.com failed. He also has an irreverent and cynical view point about marketing consultants, a group he acknowledges belonging to. You get the impression that the author has a sense of humor about the whole thing. That is very refreshing and reason in itself to buy this book. Also, make sure you read every footnote. They're like the bonus materials on a DVD movie. A few are standard references, but many have extra information and insight, and they are kind of a running commentary on the main body of the text.

11 of 12 people found the following review helpful.
Excellent book on marketing strategy - a must read!!!
By Laura Pearle
I just purchased a copy of this book, and read it cover to cover in one sitting (although it is about 300 pages). This appears to be the "follow up" book to author Lawrence Friedman's last book The Channel Advantage (a copy of which is dog-eared and worn to the binding in my personal library). This book has some similarities to The Channel Advantages, but some big differences too. Like The Channel Advantage, it is witty and interesting with a sense of humor lacking in most business books, I really enjoy this author's books. Also, it shows a street wise, very practical understanding of the sales and marketing issues faced by both large and small companies. It has dozens of case studies and interesting (and clever) examples of companies in many different markets. Where Go To Market Strategy differs from the author's last book is the content. Go To Market Strategy is a much more strategic and all-inclusive book -something like, every sales and marketing issue you face in taking your products to customers. At first you think, the author bites off so much content, can he (and you) chew it, but it is all digestible and a few hundred pages later, you "get it". The book's theme or argument is twofold. First, to "go to market" with a product or service successfully, you must execute five very interrelated activities: selection of the right market(s), identification of customers' core needs, the right channels mix, the best product design, and development of a strong (compelling) sales message. Second, everything you do in going to market must be organized around the needs and desires of customers. While not exactly a new idea, the author does a very nice job of providing helpful tools and practical ideas to get aligned with customers and meet them on their own terms. In fact, this book is one of the few to say something useful and new, and non-cliche'd, about focusing on the customer and the role that customers must play in your go to market efforts.
For ...Minimally, it will give you a plethora of tools, concepts and ways to think about increasing sales at a lower cost. But you may get a lot more than that out of the book - a total systematic approach to use when launching new products and sales campaigns.

8 of 8 people found the following review helpful.
Great marketing book
By Tom Calan
This is a great marketing book. No hype and no b.s., just a lot of sound, practical ideas for connecting better with your customers and doing more business with them. The theoretical ideas are very well supported by practical advice and what must be 25 or 30 useful cases examples from Corporate America (and Europe - some Asian examples would have been nice too). I thought the chapters on choosing markets and aligning with customers were especially well written and useful. I also thought the part on value propositions was eye opening and likely to lead more than a few executives to rethink whether they really have a winning message. For a marketing book, you always have to wonder whether it's serious or if it's just a bunch of stupid McKinsey 2x2 matrices. This book is one of the rare ones that trades in all those tired "cash cow" pedantics for practical, sales-oriented advice. So I give this book a solid 5 stars because I don't know what more you could want from a marketing book. Finally, the two chapters on channels are detailed, complete, well written, and full of important post dot-bomb ideas for building a new channel strategy. These two chapters alone would be well worth the cost of the book.

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